To increase sales, you need a comprehensive approach. Every entrepreneur needs to know how to take beautiful photos. This work, of course, can be entrusted to specialists, but to understand the nuances all the same will not hurt. Quality photography is especially important when it comes to goods sold through online stores. Buyers often choose them by their pictures, and if they like the picture, they purchase, otherwise they go elsewhere to look for them. Someone takes pictures of goods from the manufacturer, someone hires a professional photographer, and someone takes on their own to create them. There are a few universal recommendations that are worth taking note of.
The selection of equipment and preparation for the photo shoot
The process of choosing goods on the Internet can be compared to the selection of online casinos https://onlinecasinozonder.com/. Everyone strives for reliability, and it is judged most often by the photos. In between betting at online casinos, many gamers go in search of the things they need, visiting marketplaces and regular online stores. To attract buyers, you need to figure out how to take beautiful pictures. For this purpose, the technique of subject photography is used.
It helps to obtain high quality pictures of various goods, whether it’s food, clothes, electronics or children’s toys. If you want, you can get good pictures with your smartphone, but it is better to use a professional camera.
The most affordable and popular option is an action camera that has a viewing angle of 90 degrees. It is ideal for subject matter photography and provides a panoramic view of the frame.
You can also use digital equipment with a fixed lens. With DSLRs, the settings are manual and allow you to get quality pictures.
Option with a removable lens can also be considered, such equipment is represented in a large range.
When choosing a camera, you need to be guided by the scale of the upcoming shooting and your own financial capabilities.
The selection and purchase of equipment is one of the key stages in preparing for the photo shoot.
Choosing a place and light for your photo shoot
Once you have chosen a camera you can begin to organize the working area: setting up a background and setting the light. These are important things in taking a good photo.
The place for the photo shoot should be chosen very carefully. It is necessary to clear the space, prepare the site. In the frame should not get foreign objects.
Special attention is paid to lighting. The amount of light depends on the clarity and expressiveness of the images. Proper lighting will show the product in all its glory, to emphasize its color, texture and other important details. If the light is insufficient, it is better to choose another location or postpone the photo session. Blurry pictures won’t boost sales, on the contrary, they will alienate customers.
No less important is the background, which should not distract from the subject. Bright, motley and heterogeneous backgrounds should be avoided. Replace it with gray, white or monochrome. This will enable you to emphasize the peculiarities of the products and packaging.
To get complex pictures build a composition. But the focus should be on the most important thing. The product to be sold plays the leading role in the frame.
Preparing the product for the photo shoot
The item must necessarily be prepared for the photo shoot. Do not take photos of goods covered with dust, with traces of dirt. They must be cleaned and put in order beforehand.
In the photos you can see even the slightest dirt – this must be taken into account. It is unlikely that someone will want to buy a dress with a stain on it, no matter how fashionable it is.
Furnishings, appliances, and other items should definitely be wiped down with a rag before the photo shoot to remove the dust. The difference between a clean item and a soiled one is huge. Dirt makes things look old and untidy. The desire to buy immediately disappears, even if it is an antique.
If the plan is to sell the clothes, it must be not only clean, but also ironed.
In preparation for the photo shoot needs any product, this should not be neglected. Thanks to a competent presentation, the product is sure not to lie idle in the store or in the warehouse.
Choice of angle
Particular attention is paid to the choice of perspective. This is one of the secrets of successful photographing of the object. You should not be afraid to experiment with the position of the camera. This will give the buyer the chance to feel as if he is holding the thing in his hands and looking at it from different angles. In the windows of major online stores there are pictures that show the view of the product from the side, from the front, from below and from behind. It does not hurt to attach a photo of the details, to reveal the nuances and advantages of the product. Such a method will help to attract the most demanding customers.
The angle can be horizontal, i.e. in one plane with the product. By positioning the camera in such a way, distortion of the object decreases and its shape is accurately reproduced.
It is possible to position the camera at an angle to the horizon. In this case, the product will be presented from the side. It is necessary to define presentable and informative points of view, to emphasize advantages of the object.
The correct approach to photography involves assessing the informative value of each angle. It is necessary to choose the most successful foreshortening to make the photos expressive. One of the pictures is used as a title for the whole series.
Photographs should clearly demonstrate the shape, texture and color of the goods, as well as other features, for example, a sample, if it is jewelry.
Often it takes a long time to prepare for the object photography, because this process is very responsible. It is necessary to decide on the location of the upcoming photo shoot, the style of presentation. To shoot quickly and without problems, follow some simple recommendations. Use the services of experienced photographers if possible.
If your photos are of high quality, your sales will automatically increase, which means an increase in profits.